Tracking clicks on your Twitter/X ads is essential for measuring engagement, optimizing campaigns, and improving ROI. Using a URL shortener with analytics allows you to track ad clicks and gain valuable insights into user behavior.
A study found that for every dollar spent on Twitter(now X) ad campaigns, brands averaged a return of $2.70, which is nearly 40% higher than the average ROI across other media investments.
So, advertising your brand on X with link tracking software helps you to measure campaign effectiveness, optimize ad spend, and boost conversions with data-driven insights.
The IDM URL shortener provide detailed click analytics, including:
- Click-through rates (CTR)
- Geographic location of users
- Referral sources (Twitter, mobile apps, etc.)
- Device and browser types
Creating a Short Link
Follow these steps to create a short link -
- Login to your Account and go to Links
- Create new link and copy your landing page URL.
- Paste it into the link shortener.
- (Optional) Add UTM parameters (e.g., source, medium, and campaign) for detailed tracking.
- Generate and copy the shortened tracking URL.
Use the Shortened URL in Your Twitter/X Ad
Replace your original link in the Twitter/X ad campaign with the shortened version. This helps to track each click, location, traffic source and redirected to the original campaign URL instantly.
Monitor Click Analytics and Optimize
Access your URL shortener’s dashboard to track:
- Total clicks and engagement trends
- Top traffic sources, for example: Twitter app, desktop, third-party platforms
- Best-performing ad creatives based on link clicks and detailed report
Also, I’d recommend using the branding feature with a custom short URL (e.g., idm.in/brand instead of generic shorteners like bit.ly/xyz) to enhance brand visibility, credibility, and user trust.
