Creating a free tracking link and utilizing analytics reports available in IDM link shortener can help you monitor the performance of your links clicks without breaking the bank.
There are several free URL shortening services available, such as Bitly, TinyURL, and Rebrandly. These services not only shorten your links but also provide basic tracking functionalities.
But, unfortunately most of them are paid or have tracking functionality behind paywall.
The IDM URL shortener and link management software offers the best-in-class link tracking functionality to track clicks and analytics to monitor the number of clicks, location, browser, device with API access for developers.
There are 2 main steps to enable tracking for any link -
- Shorten the link
- Access click report and analytics dashboard
Shorten your link
Input the URL of the webpage you want to track and generate a shortened link. This shortened link will be used in your marketing campaigns. For example adding an affiliate link in YouTube video for sponsors.
Track your links
Once your tracking link is set up, you can start using it in your marketing campaigns, blog, social profiles etc.
You can see the number of clicks on the links page
Or open the analytics dashboard to monitor the performance of your links and see metrics such as clicks, conversions, and referral sources, allowing you to measure the effectiveness of your shortened link.
Here are some of the link click reports available on IDM -
Number of click by date
Track the trends of link clicks over time, helping you identify peak activity periods and correlate them with specific marketing efforts or external events.
Top 10 links by click count
Quickly identify the most popular links in your account, allowing you to focus your efforts on what’s working best.
Referrer sources
Understand where your traffic is coming from, whether it’s social media, email campaigns, Google ads or other websites, to better plan your ads budgeting.
Link click by country
Gain insights into the geographical distribution of your audience, helping you tailor your content and promotions to specific regions, language etc.
Link click by browser
Find out which web browsers your audience prefers, optimizing your website and campaigns for compatibility and user experience.
Link click by device
See whether your audience is primarily accessing your links from desktops, smartphones, or tablets, enabling you to prioritize responsive design and mobile optimization.
Link click by operating system
Learn more about the operating systems used by your audience -
